Role: Motion Design
Agency: BDG Media
The Goal
Showcase BDG's new site-wide shoppable feature, demonstrating how it enhances the user experience by allowing shoppers to seamlessly discover and purchase products directly from the content, thereby driving engagement and increasing conversion rates.
Role
As the lead and sole motion designer, I was in charge of the design and animation of this video, while also overseeing its production from inception to final execution independently.
The Challenge
Consistency
Maintained overall design consistency while incorporating content from three distinct brands into the video.
Process & Concept Development
Brand Guideline
