The Goal
Energize Carrier's event storytelling and bring its identity to life through motion that keeps the energy from start to finish.
The Challenge
Make a highly technical brand feel dynamic and engaging through motion. I built the look, feel, and animation behavior that carried across everything from event presentations to digital signage — using Carrier's signature colors and gradients to bring the energy to life and reinforce brand identity. Along the way, I worked closely with creative directors and senior stakeholders to keep it all aligned with the event's goals and Carrier's brand standards.
The Environment
Designing for a live event meant designing for the room itself, not just the screen. To ensure the best viewing experience for everyone in the audience — including those seated toward the back — text placement had to sit higher in the frame, sized large enough to stay legible from a distance. Real-world lighting conditions also shaped color and contrast decisions, ensuring the motion held up under the room's actual lighting rather than just looking good on a monitor.
With dynamic animated elements bring a new energy to Carrier’s visual identity.
From conference slideshow assets to social media content, a versatile range of templates was designed to equip Carrier's team with everything needed to drive their ongoing marketing efforts seamlessly.
Brand Content Grid (Horizontal)
Brand Content Grid (Vertical)
Frame Gradients
