D IS FOR DAD

Promotional video featuring the children's book, D is for Dad. Created to be part of The Dad and Scary Mommy brands’ holiday gift guides for the season. This was a collaboration between in-house and out-of-house designers.

Role: Motion Design , Character animation

Agency: Some Spider Studios

Collaborated with:

Motion Lead, Design Lead

Motion Designer

The Goal

Introducing a new product to the market and promote the product and spread awareness.

The Solution

Created a custom video that was shared across social platforms to spotlight and generate excitement and buzz about the upcoming launch.

The Result

#1 best seller among all of the brand’s e-commerce offerings

35% lift in purchase intent

Process & Concept Development

By using motion graphics, we bring the character to life and take the customer on an exciting journey within a story. This leaves a lasting impression on the customer and ultimately motivates them to make a purchase.

R1 Video + Compositing

Character Animation

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