Role: Motion Design
Agency: BDG Media
Case Study
By utilizing custom videos and editorial sponsorships across W Magazine, BDG devised a strategy to promote awareness of the Fendi & Antonio Lopez Foundation collaboration collection.
CUSTOM VIDEO: Engagement Rate: +14% Above Benchmark.
(Benchmark 2%)
CARD STORY: Time Spent: +77% Above Benchmark.
(Benchmark: Average Time Spent 40secs)
(Benchmark: Average Time Spent 40secs)
Process & Concept Development
Eye-catching graphics and designs inspired by the 70’s and Antonio Lopez’s Illustrations
Animation Test
Client Assets
Pattern Design
Abstract and minimal design inspired from Antonio Lopez’s Illustrations
