Role: Motion Design
Agency: BDG Media
Collaborated with:
Director of Post Production 
SVP Video, Art Director, Senior Editor
The Ask
Fendi came to W for custom-shot photo and video assets to highlight its spring/summer 2022 collection, featuring the illustrations of iconic fashion illustrator Antonio Lopez.
The Solution
By utilizing custom videos and editorial sponsorships across W Magazine site and social platforms, BDG devised a strategy to promote awareness of the Fendi & Antonio Lopez Foundation collaboration collection.
The Results​​​​​​​
Custom Video: Engagement Rate: +14% Above Benchmark.
(Benchmark 2%)
Card Story: Time Spent: +77% Above Benchmark.
(Benchmark: Average Time Spent 40secs)
Process & Concept Development
Eye-catching graphics and designs inspired by the 70’s and Antonio Lopez’s Illustrations
Animation Test
Client Assets
Pattern Design
Abstract and minimal design inspired from Antonio Lopez’s Illustrations
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