Role: Creative, Art direction,
Design, Motion Design
Agency: BDG Media
Collaborated with:
Director of Post Production
SVP Video, Art Director, Senior Editor
The Ask
Fendi came to W for custom-shot photo and video assets to highlight its seasonal collection, featuring the illustrations of iconic fashion illustrator Antonio Lopez.
The Solution
Our team curated an immersive promotional strategy to spotlight the collaboration. Leveraging custom-shot videos and editorial sponsorships across W Magazine's digital platforms, this approach seamlessly merges Antonio Lopez's vibrant illustrations with live action, offering audiences an unforgettable visual fusion.
Role
As a lead and sole designer and motion designer, I was responsible for providing art direction and creative solution, creating all visual and motion for video cross social channels.
The Challenge
Technical complexity
Creating a video that combines live action with motion graphics poses a significant technical challenge. Detailed planning is required prior to the shoot to ensure that the integration of these elements meets the expectations and achieves the desired visual impact.
The Results
Custom Video: Engagement Rate: +14% Above Benchmark.
(Benchmark 2%)
Card Story: Time Spent: +77% Above Benchmark.
(Benchmark: Average Time Spent 40secs)
(Benchmark: Average Time Spent 40secs)
Process & Concept Development
Eye-catching graphics and designs inspired by the 70’s and Antonio Lopez’s Illustrations
Animation Test
Client Assets
Pattern Design
Abstract and minimal design inspired from Antonio Lopez’s Illustrations
