Role: Motion Design
Agency: BDG Media
Collaborated with:
Director of Post Production
SVP Video, Editor
The Ask
Increase the awareness and reputation of JPMorgan Chase amongst women thought leaders by showcasing the firm’s Women on the Move initiative.
The Insight
More than 80% of GenZennials want the brands they support to reflect their values, which include empowering women leadership and helping shape a better future.
The Solution
We played to our strength: telling meaningful, personal stories of real-life heroes who are creating meaningful change in the world with JPMC as their wingwoman. With a three-part series of videos and articles, we profiled innovators, leaders, and changemakers in climate technology, nonprofit housing, and fair-trade artisanship to show just what’s possible when women are empowered and supported.
Role
As a lead and sole motion designer, I was responsible for creating a robust video toolkit and social assets.
The Result
20M+ total campaign impressions
1.5M+ video & article views
+15% lift in brand affinity