Role: Motion Design
Agency: BDG Media
Collaborated with:
Director of Post Production
SVP Video, Art Director, Senior Editor
![](https://cdn.myportfolio.com/96893cfbbc0e91a5f21f5659bd371975/619ec1bb-02ac-42a6-aebd-94297a265793_rw_1920.gif?h=142bb9a4c40ff29f1b7263ce7bb4ae9d)
![](https://cdn.myportfolio.com/96893cfbbc0e91a5f21f5659bd371975/4a827d62-d0fa-4b63-aad7-4094c3c8943d_rw_1920.gif?h=61b12fe2c7ef44394654a35b3b360c78)
![](https://cdn.myportfolio.com/96893cfbbc0e91a5f21f5659bd371975/37196860-010f-4459-b185-61e258ed640d_rw_1920.gif?h=4bf21d4368fea1d4ef80c51b44a60411)
The Goal
Excite and educate consumers on the Lexus fleet of electrified vehicles.
The Insight
72% of consumers say they want the companies they buy from to recognize them as individuals and know their needs. This meant creating a campaign tailored to each unique person in our audience.
The Solution
We anchored the program with a first-to-market interactive video on Inverse, which takes viewers through a series of personality questions. All elements clearly delineated the unique properties of and ideal drivers for the Lexus RX Hybrid, NX Plug-in Hybrid, and RZ All-Electric.
The Results
4.5M content views
33K quiz Interactions
8% increase in brand affinity
Process & Concept Development
![](https://cdn.myportfolio.com/96893cfbbc0e91a5f21f5659bd371975/1716bb22-d169-4cac-b646-31ad1f86eee0_rw_3840.png?h=91ef9efdbde1764d797f634bc48de9ac)
The choice of the font for this video is a carefully considered decision that aligns seamlessly with the video's the video's bold and futuristic tone. This decision reflects careful consideration, ensuring both readability and legibility.
Button Design
Adding a countdown animation to the button enhance overall usability by indicating that a time-sensitive action needs to be taken.
![](https://cdn.myportfolio.com/96893cfbbc0e91a5f21f5659bd371975/08f1c46a-7888-4fc7-8e6c-0ecebd6d8e70_rw_1200.gif?h=6a3948395a87282fb0487f8171fd9667)
V1
![](https://cdn.myportfolio.com/96893cfbbc0e91a5f21f5659bd371975/d1aaf5ea-85c5-4331-a10c-952009eca505_rw_1200.gif?h=49d256db82005aa6fe273791f730033e)
Final
Color
White color provides maximal value contrast to increase readability and visibility
![](https://cdn.myportfolio.com/96893cfbbc0e91a5f21f5659bd371975/1adf03e4-d4cf-412d-ab34-f9f30bf74f71_rw_1920.png?h=524b1d8223682434abf4a9c5afbdaff7)
V1
![](https://cdn.myportfolio.com/96893cfbbc0e91a5f21f5659bd371975/ac345bdf-4c79-4754-80bb-d4ada8ec8bc6_rw_1920.png?h=923e4555b25480a83a32d5e121d4c922)
Final
Hotspot Interaction
Clickable hotspots within the video seamlessly route viewers to the product, effectively turning them into buyers