Role: Motion Design
Agency: BDG Media
Director of Post Production
SVP Video, Art Director, Senior Editor
Excite and educate consumers on the Lexus fleet of electrified vehicles.
72% of consumers say they want the companies they buy from to recognize them as individuals and know their needs. This meant creating a campaign tailored to each unique person in our audience.
We anchored the program with a first-to-market interactive video on Inverse, which takes viewers through a series of personality questions. All elements clearly delineated the unique properties of and ideal drivers for the Lexus RX Hybrid, NX Plug-in Hybrid, and RZ All-Electric.
4.5M content views
33K quiz Interactions
8% increase in brand affinity
Process & Concept Development
The choice of the font for this video is a carefully considered decision that aligns seamlessly with the video's the video's bold and futuristic tone. This decision reflects careful consideration, ensuring both readability and legibility.
Adding a countdown animation to the button enhance overall usability by indicating that a time-sensitive action needs to be taken.
White color provides maximal value contrast to increase readability and visibility