Role: Motion Design
Agency: BDG Media
Collaborated with:
Director of Post Production
SVP Video, Art Director, Senior Editor
The Goal
Excite and educate consumers on the Lexus fleet of electrified vehicles.
The Insight
72% of consumers say they want the companies they buy from to recognize them as individuals and know their needs. This meant creating a campaign tailored to each unique person in our audience.
The Solution
We anchored the program with a first-to-market interactive video on Inverse, which takes viewers through a series of personality questions. All elements clearly delineated the unique properties of and ideal drivers for the Lexus RX Hybrid, NX Plug-in Hybrid, and RZ All-Electric.
The Results
4.5M content views
33K quiz Interactions
8% increase in brand affinity
Process & Concept Development
The choice of the font for this video is a carefully considered decision that aligns seamlessly with the video's the video's bold and futuristic tone. This decision reflects careful consideration, ensuring both readability and legibility.
Button Design
Adding a countdown animation to the button enhance overall usability by indicating that a time-sensitive action needs to be taken.
V1
Final
Color
White color provides maximal value contrast to increase readability and visibility
V1
Final
Hotspot Interaction
Clickable hotspots within the video seamlessly route viewers to the product, effectively turning them into buyers