Role: Motion Design
Agency: BDG Media
Collaborated with:
Director of Post Production
Art Director, Senior Editor
The Goal
To generate awareness and demand for New Balance latest collections.
The Insight
Readers are eager to refine their signature style with new wardrobe staples, and they look to trusted fashion experts like editors for ideas.
The Solution
To make the content feel personalized and give readers an approachable shopping experience, we anchored a first-to-market interactive shoppable video featuring three of New Balance's latest sneakers. The stunning interactive visuals inspire readers to style their own New Balance look, demonstrating how New Balance can fit into their wardrobes in various ways. This helps raise awareness and purchase intent
Role
Collaborated closely with the design team, I provided animation direction and creative solutions to enhance the overall user experience.
The Challenge
User experience
Ensuring clear and seamless navigation, as well as user-friendly interactions within the video, was challenging, as it required careful consideration of user behavior and preferences.
The Results
10.6K quiz Interactions
2x above BDG benchmark
Generated a significant lift in purchase intent
Process & Concept Development
User Flow
This enables us to understand how users interact with the video and makes our workflow more efficient when adding interactivity to the video.
Button Design
Adding an animation to the button enhance overall usability by indicating that a time-sensitive action needs to be taken.
Transition
By using seamless transitions between screens to create a smooth and dynamic user experience
Hotspot Interaction
Clickable hotspots within the video seamlessly route viewers to the product, effectively turning them into buyers