Role: Design, Motion Design
Agency: BDG Media
Collaborated with:
Director of Post Production
SVP Video, Art Director, Editor
The Goal
Enhance Visa's brand perception and boost the purchase intent of online shoppers by illustrating how it effectively, securely, and effortlessly links individuals to their interests within the marketplace.
The Insight
After the pandemic, consumers shifted towards online platforms for their shopping needs, leading publishers and retailers to explore more interactive ways to create shopping experiences on digital platforms.
The Solution
The Zoe Report organized its inaugural live shopping event in collaboration with Visa to foster deeper connection and engagement with customers in real-time. Our 45-minute livestream, hosted by an influencer and TZR editors, showcased stylish fall trends while seamlessly integrating Visa's brand messaging. Accompanied by shoppable articles, newsletters, and a robust social promotion strategy, the event successfully established Visa as an inclusive network.
The Challenge
A key challenge was creating design that balanced TZR’s minimal, modern look with Visa’s bold brand identity. This involved multiple rounds of feedback from both teams and careful attention to brand guidelines. I made sure to consistently use Visa’s signature blue to strengthen their presence and keep the final creative cohesive and on-brand for both sides.
Role
As the sole designer and motion designer, I led art direction and created all visual and motion assets for the campaign across social channels. I also collaborated with an outsourced team to ensure brand consistency, quality, and accuracy throughout the campaign.
The Result
1.6M+ live stream impressions
692K total article views
15.5M+ total media unit impressions
20% of campaign checkouts occurred during live stream
The Campaign
Social Posts
Using UGC-style video made our e-commerce marketing feel more native to the platform, boosting engagement and driving stronger results.
Paid Social Promotion
Brought seasonal product stories to life through motion that guided user attention and encouraged clicks, while staying native to the platform experience.
Event Banner
Utilizing Visa’s signature blue consistently throughout the design to reinforce the brand’s identity and convey its core message. This intentional use of color helps create a cohesive visual experience and leaves a lasting impression on the audience, strengthening brand recognition and recall.
Premium Shoppable Article
Enhances the user experience by allowing shoppers to seamlessly discover and purchase products directly from the content, thereby driving engagement and increasing conversion rates.